Research was done to compare and contrast the reasons why Long-Term Care Insurance policyholders and Friends Life Care members chose to invest in the long-term care services.
The survey revealed important similarities between Long-Term Care Insurance policyholders and Friends Life Care members. As the charts below show, all respondents indicated that the following three reasons ranked very high for them:
Having choice for where care is received
Avoiding becoming a burden to loved ones
Securing and protecting assets
In addition, 50% of the Friends Life Care member segment also identified “Prevention and Wellness” as a Very Important/Important reason behind their decision.
Methodology:
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Survey sent via email using Survey Monkey platform, March 2022; respondents remained anonymous
Number of people surveyed in total — 676
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Number of people with a Long-Term Care Insurance Policy — 219
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Overall response rate — 31%
If you are interested in discussing this information or hearing about the verbatim responses captured, please contact us.